02
Oct
09

Pleo should decide it’s path before it start walking

At the GetRobo homepage you can read an interview with one John Sosoka – one of the founders of Ugobe and one of the fathers of Pleo. It is quite interesting and especially one quote is relevant whenever you want to introduce new technology to a market of potential buyers.

“The problem was Ugobe as a company was never able to settle on who the customer was. Is Pleo a super Furby, a high-end toy, a companion robot for adults, or is it just a cool robot that you can program yourself which can also be used as a platform for research? We couldn’t figure out as a company what to do, and as a result, even if we had gotten past the funding challenge, we would very likely have hit the next block.”

When you provide a physical product – then it must be clearly who you are adressing with the product. With information it is a different story though…

Read the interview here.

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